Kinetic Typography

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As of late, motion graphic artists have been taking sound bites from various films and animating the type in after effects. If you go to Vimeo and search “Kinetic Typography” you will find plenty of these animations. There is a trend among these animations of radial gradients and big bold typefaces such as gotham and avante garde. Anyone who took a typography class in college will really appreciate these animations. Typography is such a big deal in motion graphics, you see type everywhere in movie titles, commercials and so forth. Below are few clips I thought were done very well. Another website to check out is The Art of The Title Sequence. Here they list a bunch of feature films that have taken advantage of kinetic typography in their opening sequence.

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